EYE MAKEUP
Shop
Discover our stunning range of professional eye makeup products, from fresh every day looks and subtle daytime color pops, to a date night smokey eye.
10 gorgeous shades in a variety of natural, nude, and brown.
Your go-to nude eyeshadow palette for every occasion.
Full Product Info10 gorgeous shades in a variety of natural, nude, and brown.
Eyeliner, Mascara and Brush - save 7$ in set.
Your eye makeup trio for radiant looks.Â
Full Product InfoEyeliner, Mascara and Brush - save 7$ in set.
Eyeshadow Palette, 228 Luxe Crease Brush and 234 Luxe Smoky Shader Brush - save $8 in set
Your “TRUST THE BRUSH” makeup set for your fave daily eye looks.Â
Full Product InfoEyeshadow Palette, 228 Luxe Crease Brush and 234 Luxe Smoky Shader Brush - save $8 in set
Eyeshadow Palette, Eyeliner and Mascara - save $10 in set
Ready. Set. Go! Your easy-to-apply vegan eye makeup essentials for ...
Full Product InfoEyeshadow Palette, Eyeliner and Mascara - save $10 in set
Trust - True deep black
Eye am amazing! This gel-like pencil eyeliner unfolds limitless joy...
Full Product InfoTrust - True deep black
Trust - True deep black
Eye am amazing! This gel-like pencil eyeliner unfolds limitless joy...
Full Product InfoTrust - True deep black
Eternity - Matte reddish brown
Eye am amazing! This gel-like pencil eyeliner unfolds limitless joy...
Full Product InfoEternity - Matte reddish brown
Integrity - Shiny rustic red
Eye am amazing! This gel-like pencil eyeliner unfolds limitless joy...
Full Product InfoIntegrity - Shiny rustic red
Devotion - Shiny medium brown with a subtle golden shine
Eye am amazing! This gel-like pencil eyeliner unfolds limitless joy...
Full Product InfoDevotion - Shiny medium brown with a subtle golden shine
We've taken things to the next level with our new, vegan eyeshadow ...
Full Product Info
We've taken things to the next level with our new, vegan eyeshadow ...
Full Product Info
Black
Volume. Length. Definition. A long-lasting and lightweight mascara ...
Full Product InfoBlack
Black
Volume. Length. Definition. A long-lasting and lightweight mascara ...
Full Product InfoBlack
The travel size of our classic hero eyeshadow palette in coppery, s...
Full Product Info
Our classic hero eyeshadow palette in rich caramel and shimmering t...
Full Product Info
The travel size of our classic hero eyeshadow palette featuring ric...
Full Product Info
Our classic hero eyeshadow palette in rich chocolate and shimmering...
Full Product Info
Black to Earth - Black
Our intense, ultra black pencil eyeliner glides onto the skin evenl...
Full Product InfoBlack to Earth - Black
Cinereous - Medium brown – for warm, light to medium brown hair
Our long-lasting duo-sided brow pencil to fill, correct, enhance an...
Full Product InfoCinereous - Medium brown – for warm, light to medium brown hair
Bistre - Dark brown – for warm, medium to blackish brown hair
Our long-lasting duo-sided brow pencil to fill, correct, enhance an...
Full Product InfoBistre - Dark brown – for warm, medium to blackish brown hair
Blackest Black - Black
Our long-wearing felt tip eyeliner is a true hero to help you creat...
Full Product InfoBlackest Black - Black
Nude and shimmery shades for versatile flattering eye looks.
Your handy, go-to travel-size eyeshadow palette for quick and easy...
Full Product InfoNude and shimmery shades for versatile flattering eye looks.
Faith – a medium brown with khaki-golden shimmers
Eye am amazing! This gel-like pencil eyeliner unfolds limitless joy...
Full Product InfoFaith – a medium brown with khaki-golden shimmers
Strength – Your go-to, dark matte brown
Eye am amazing! This gel-like pencil eyeliner unfolds limitless joy...
Full Product InfoStrength – Your go-to, dark matte brown
Wisdom – a medium brown with a subtle golden shine
Eye am amazing! This gel-like pencil eyeliner unfolds limitless joy...
Full Product InfoWisdom – a medium brown with a subtle golden shine
Eye Makeup
Striking and beguiling or natural and subtle – eyeliner, eyeshadow, and mascara set your eyes center stage any way you want to. Beautiful eye makeup emphasizes the color of your skin and hair and makes for a great look. When it comes to an everyday makeup look, for instance, the goal is making the eyes look bright and alert.
Creating Your Favorite Look with ZOEVA Products
With the right preparation, you can effortlessly conjure up your favorite look with your eyes closed! Our tip: Always use concealer!
First, apply a concealer under your eyes to cover dark circles – and that’s your first step on the way to a radiant look. You can also prime your lids with a pinch of concealer, which acts as the ideal base for an enchanting makeup look. This helps to keep eyeliner as well as light or dark eyeshadow in place for much longer. When choosing a concealer, be sure to go for one two shades lighter than your skin tone.
Highlighting Beautiful Eyes Made Easy
Your eyes are perhaps your most expressive facial feature. You can emphasize the shape and color of your eyes wonderfully with the right eye makeup – whether that’s with a natural nude look or a bold evening look.
After priming, gently apply your chosen ZOEVA eyeshadow using an eye brush, starting the strokes at the outer crease heading inward. To increase the intensity, focus the darker eyeshadow shades in the outer corner, and lighter shades toward the inner corner. The next step is where an eyeliner comes into play along your lash line to shape the eye wonderfully and make for an intense look.
Dark eyeshadow shades are the basis when it comes to creating the classic smoky eye. ZOEVA eyeshadow palettes offer an impressive selection of shades for great results, while a soft eyeshadow brush gently blends the colors. A ZOEVA eyeliner paired with mascara make for an intense look. Darker shades like taupe, greys, or chocolatey tones work particularly well in smoky eye looks.
Makeup to Upsize the Eyes
Not everyone has naturally big, beaming, twinkly eyes. But every eye is beautiful, and with the right makeup and a subtle trick or two, you can soon make your eyes appear larger – if that’s what you want, of course. Light eyeshadow shades and a good helping of mascara makes eyes look bigger, wider, and more awake. This will help you highlight your own unique look.
Our tip: Use an eyelash curler before applying mascara for extra curl and volume to create a more intense and expressive eye look.
